The Ultimate Step-by-Step Wix SEO Guide for 2025

Wix SEO Guide 2025 Intro

Wix is one of the most popular website builders, but for a long time, it had a reputation for poor SEO. Thankfully, Wix has significantly improved its SEO capabilities, making it a viable choice for businesses, bloggers, and eCommerce stores looking to rank higher on search engines like Google.

In this comprehensive Wix SEO Guide, we’ll walk you through everything you need to know to optimise your Wix website for search engines. From keyword research to technical SEO, follow this guide to boost your organic rankings.

1. Wix SEO Guide Understanding the Basics

Before diving into advanced techniques, our Wix SEO Guide will help you understand the fundamentals of SEO on Wix:

• On-Page SEO – Optimising individual pages for keywords and user experience.
• Technical SEO – Enhancing website performance, structure, and crawlability.
• Off-Page SEO – Building backlinks and increasing site authority.
• Local SEO – Improving search visibility for local businesses.

Wix has a built-in SEO Wiz tool that provides tailored SEO checklists, which is a great starting point for beginners.

2. Keyword Research Wix SEO Guide

Keyword research is crucial for ranking your website. Here’s how to do it effectively:

a) Use Keyword Research Tools

• Google Keyword Planner – Identify search volume and competition.
• SEMrush or Ahrefs – Find keyword difficulty and competitor insights.
• Ubersuggest – Free tool for keyword ideas.

b) Focus on Long-Tail Keywords

Long-tail keywords (e.g., “best SEO practices for Wix websites”) are easier to rank for than broad terms (e.g., “Wix SEO”).

c) Analyse Competitors

Look at competing websites and identify their top-ranking keywords using tools like Ahrefs or SEMrush.

3. On-Page Wix SEO Guide

Wix makes on-page SEO easy with its built-in tools. Here’s what you should do:

a) Title Tags & Meta Descriptions

Each page should have a unique, keyword-rich title and a compelling meta description.

Example:

• Title: Wix SEO Guide: How to Optimise Your Wix Website for Google
• Meta Description: Learn how to optimise your Wix website for higher rankings on Google with this comprehensive Wix SEO guide.

b) URL Structure

Ensure your URLs are clean and keyword-friendly. Avoid unnecessary parameters.

✅ Good URL: yourwebsite.com/wix-seo-guide ❌ Bad URL: yourwebsite.com/pageid123

c) Header Tags (H1, H2, H3)

Use H1 for page titles, H2s for subheadings, and H3s for further divisions. Avoid using multiple H1 tags.

d) Image Optimisation

• Use descriptive file names (e.g., wix-seo-tips.jpg).
• Add alt text for better accessibility and SEO.
• Compress images using TinyPNG to improve loading speed.

e) Internal Linking

Link to relevant pages within your site to enhance user navigation and improve crawlability.

4. Technical Wix SEO Guide

Wix has improved its technical SEO features, but you still need to optimise your site manually.

a) Mobile Optimisation

Google prioritises mobile-friendly websites. Wix templates are mobile-responsive by default, but check your mobile usability in Google Search Console.

b) Page Speed Optimisation

• Compress images using Wix’s built-in image optimisation.
• Minimise excessive apps that slow down performance.
• Use lazy loading to defer offscreen images.
• Enable caching for faster page loads.

c) Structured Data Markup

Wix allows you to add schema markup to enhance search results with rich snippets. Use Google’s Structured Data Markup Helper to generate and implement the code.

d) XML Sitemap & Robots.txt

Wix automatically generates an XML sitemap and allows custom robots.txt edits. Submit your sitemap to Google Search Console for better indexing.

5. Off-Page Wix SEO Guide

a) Backlink Building

High-quality backlinks help improve domain authority. Strategies include:

• Guest blogging on relevant websites.
• Local citations (Google My Business, Yelp, etc.).
• Outreach to bloggers for mentions and links.

b) Social Media Engagement

Active social media profiles help drive traffic and boost SEO indirectly.

c) Online Directories

List your business on directories like Yelp, Trustpilot, and Google My Business to improve credibility and visibility.

6. Local Wix SEO Guide

If you run a local business, follow these tips:

• Optimise Google My Business listing with accurate details.
• Use local keywords (e.g., “SEO services in London”).
• Encourage customer reviews to improve credibility.
• Embed Google Maps on your contact page.

7. Wix SEO Guide, Tools & Features

Wix provides multiple built-in SEO tools to help you optimise your website:

• Wix SEO Wiz – A guided SEO setup tool.
• SEO Patterns – Helps apply bulk SEO settings across pages.
• Wix Site Booster – Improves online visibility.
• Google Analytics Integration – Tracks visitor performance.

8. Wix SEO Guide, Monitoring & Improving Your Website

SEO is an ongoing process. Here’s how to track progress:

• Google Search Console – Monitors website performance and indexing.
• Google Analytics – Tracks traffic and engagement.
• SEMrush/Ahrefs – Provides insights into keyword rankings and backlinks.

Regularly update content, monitor rankings, and improve site performance to maintain SEO success.

Wix SEO Guide Conclusion

Optimising your Wix website for search engines is essential for increasing visibility and attracting organic traffic. This guide explores the best strategies and tools to help improve your website’s ranking on Google and other search engines.

Understanding Wix SEO Basics

SEO consists of several key components that contribute to better rankings. On-page SEO focuses on optimising individual pages with relevant keywords and a user-friendly experience. Technical SEO involves improving website performance, structure, and ensuring search engines can effectively crawl and index the site. Off-page SEO is about building authority through external backlinks, while local SEO aims to enhance visibility in location-based searches. Wix provides a built-in tool, SEO Wiz, which offers personalised checklists to help users implement these elements effectively.

Effective Keyword Research for Wix SEO

Keyword research is a fundamental part of SEO, helping websites rank for the right search terms. Tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest assist in identifying keywords with high search volume and moderate competition. Focusing on long-tail keywords—specific phrases rather than broad terms—can make it easier to rank. Additionally, analysing competitors’ keywords can provide valuable insights into which terms work best in your niche.

Optimising On-Page SEO in Wix

Wix simplifies on-page SEO with several built-in features. Each page should have a unique, keyword-rich title tag and an engaging meta description to improve search visibility and click-through rates. The URL structure should be clean and descriptive, incorporating the primary keyword while avoiding unnecessary characters. Proper use of header tags (H1, H2, H3) ensures better readability and improved SEO. Images should be optimised with descriptive filenames, alt text, and compression to enhance loading speeds. Internal linking is also essential, helping to connect relevant pages, improve navigation, and distribute authority across the website.

Technical SEO Enhancements for Wix Websites

Technical SEO ensures search engines can effectively crawl and index your site. Wix websites are mobile-responsive, but checking Google Search Console for mobile usability issues is recommended. Page speed can be improved by compressing images, limiting excessive apps, using lazy loading, and enabling caching. Adding structured data markup helps Google display rich snippets in search results. Wix also generates an XML sitemap automatically, which should be submitted to Google Search Console for efficient indexing.

By implementing these strategies, you can significantly enhance your Wix website’s SEO, driving higher rankings and increased organic traffic in 2025.

Would you like a FREE SEO Audit of your Wix Website?

Drop us a quick email chat@getextra.co.uk and we will send you a free 5min bespoke video for your website and explain some quick wins you can make on your Wix website to improve your SEO and rankings on Google – Alternatively use our contact form Free Wix SEO Audit

FAQs for Wix SEO Guide 2025

1. What is Wix SEO?

Wix SEO refers to the tools and features provided by Wix to help users optimise their websites for search engines. It includes on-page SEO, technical SEO improvements, and integrations designed to enhance a site’s visibility in search results.

2. How can I conduct keyword research for my Wix website?

Keyword research involves using tools such as Google Keyword Planner, SEMrush, or Ahrefs to identify relevant keywords with high search volume and manageable competition. Focusing on long-tail keywords can help target a specific audience and improve ranking potential.

3. Is Wix mobile-friendly?

Yes, Wix templates are mobile-responsive by default, ensuring websites adapt seamlessly to different screen sizes. It is recommended to check your site’s mobile usability using Google Search Console to ensure an optimal user experience.

4. How can I improve my Wix website’s loading speed?

To improve loading speed on Wix:

• Optimise images using Wix’s built-in image compression tools.
• Minimise the use of unnecessary apps that may slow down performance.
• Enable lazy loading to defer loading offscreen images.
• Activate caching to enhance page speed.

5. What is structured data, and how can I implement it on my Wix site?

Structured data, also known as schema markup, helps search engines understand your website’s content better. Implementing structured data can improve how your site appears in search results with rich snippets. Wix allows users to add custom schema markup, and tools such as Google’s Structured Data Markup Helper can assist in generating the correct code.

6. How does Wix handle XML sitemaps and robots.txt files?

Wix automatically generates an XML sitemap and allows customisation of the robots.txt file. Submitting your sitemap to Google Search Console helps search engines efficiently crawl and index your pages for better visibility.

7. What are effective off-page SEO strategies for Wix websites?

Off-page SEO strategies include:

• Building backlinks through guest blogging and outreach.
• Local citations on directories like Google My Business and Yelp.
• Engaging on social media to boost brand visibility.
• Encouraging customer reviews to build credibility and trust.

8. How can I track my Wix website’s SEO performance?

Tracking SEO performance is crucial for long-term success. You can monitor your website using:

• Google Search Console to check indexing and search performance.
• Google Analytics to analyse traffic sources and user behaviour.
• SEO tools like SEMrush or Ahrefs to track keyword rankings and backlink profiles.

9. Does Wix support eCommerce SEO?

Yes, Wix supports eCommerce SEO with features such as product-specific SEO settings, structured data for products, and integrations with Google Merchant Centre. Optimising product descriptions, metadata, and internal linking can further improve visibility for online stores.

10. How often should I update my Wix website for SEO?

SEO is an ongoing process, so regular updates are necessary. Refreshing content, adding new blog posts, and monitoring performance every few months can help maintain rankings and keep your site optimised for search engines.

By implementing these best practices and regularly monitoring your SEO efforts, your Wix website can achieve higher search rankings and increased organic traffic in 2025.

Contact us for your Free Wix SEO Audit

Wix SEO Guide – External Resource:

Google Search Console – Monitor your Wix website’s SEO performance and indexing.