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We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.
Award winning search, marketing, websites & advertising
WordPress stands out as a leader in the world of content management systems (CMS), particularly regarding Search Engine Optimisation (SEO). Powering over 40% of all websites, WordPress has demonstrated its versatility for various business types and effectiveness in boosting SEO efforts. Here’s a deep dive into why WordPress is an excellent choice for anyone looking to improve their SEO and enhance their digital marketing strategy.
At its core, WordPress is designed with SEO in mind. Its framework and coding practices are aligned with Google’s algorithms, making it easier for search engines to crawl and index WordPress websites. This intrinsic compatibility is crucial to why many opt for WordPress when setting up a website.
WordPress offers a clean coding structure, which is crucial for search engine crawlers. Themes and plugins, especially those vetted by WordPress, adhere to coding standards that prioritise SEO. Proper HTML markup, significant for SEO, is a staple in WordPress theme designs, ensuring that elements like titles and headings are appropriately defined.
Many WordPress themes are optimised for SEO, offering fast loading times and mobile-responsive design — two factors heavily weighted by search engines. Themes like Genesis and Astra are built to provide a strong SEO foundation, reducing the need for extensive customisation.
One of the standout features of WordPress is its extensive range of plugins, particularly those designed for improving SEO, such as Yoast SEO, All in One SEO Pack, and Rank Math. These plugins provide users with intuitive tools to enhance various aspects of on-page SEO.
SEO plugins allow you to easily add meta titles and descriptions to all your pages and posts. These snippets are vital as they directly influence click-through rates from search engine results pages (SERPs).
Plugins automatically generate and update XML sitemaps, making it easier for search engines to discover and index your site’s content. This feature ensures that even your latest posts will likely be indexed quickly.
Many WordPress SEO plugins offer on-page SEO recommendations, helping you optimise content with targeted keywords, improve readability, and ensure your images are fully optimised with alt tags, which enhance SEO further.
WordPress inherently promotes good content structure, a critical element of SEO. The CMS allows for easy integration of content with social media, another factor that can enhance SEO through increased visibility and sharing.
The WordPress editor, recently revamped with the Gutenberg update, makes it easier to create rich content with built-in blocks for adding text, images, videos, and more. This helps in creating well-structured posts that fare better in SERPs.
Effective categorisation and tagging improve how search engines interpret your site’s content structure and help in boosting SEO. WordPress allows for easy categorisation and tagging of posts, enhancing site architecture and aiding in internal linking strategies.
Website speed is a critical SEO factor, and WordPress offers several ways to optimise this. With plugins like W3 Total Cache and WP Super Cache, you can quickly implement caching to decrease load times. Moreover, the platform supports integration with content delivery networks (CDNs), which distribute the load, reduce the server lag, and speed up content delivery across geographies.
With mobile-first indexing, having a mobile-responsive website is non-negotiable for SEO. WordPress themes are predominantly mobile-responsive, ensuring your site performs well across all devices. This responsiveness boosts SEO and improves user experience, a factor that search engines are increasingly prioritising.
WordPress is known for its regular updates and a large community of developers and users who continuously contribute to its improvement. These updates often include SEO enhancements, among other features. Moreover, the community offers extensive support through forums, tutorials, and guides, which can be invaluable for troubleshooting SEO-related issues.
WordPress combines user-friendliness with powerful SEO capabilities, making it an ideal choice for businesses looking to maximise their online presence. From its SEO-friendly platform design to powerful plugins and themes optimised for search engines, WordPress provides a solid foundation for any SEO strategy.
WordPress offers the tools and flexibility needed to drive traffic and improve rankings, whether you’re a seasoned SEO professional or a business owner managing your site. WordPress continues to innovate as digital landscapes evolve, ensuring that your SEO efforts are built on a platform designed for growth and visibility.
We build 90% of our web projects in WordPress and have used the platform for over 15 years seeing it develop tremendously over that time period. If you would like to take a look at some of our work and see the impact WordPress has had for our clients please visit our Portfolio page or Contact us if you would like to have a chat on how we can make WordPress great for your SEO.
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