What does Google mean by EEAT?

Google’s E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a key component of Google’s Search Quality Evaluator Guidelines and plays a crucial role in determining how content is ranked in search results. Here’s what each element means:

Experience – Does the content creator have first-hand experience with the topic? Google values insights that come from real-world use or direct interaction rather than just theoretical knowledge.
Expertise – Does the author have deep knowledge or qualifications in the subject matter? Expertise is essential, particularly for Your Money or Your Life (YMYL) topics such as health, finance, or legal advice.
Authoritativeness – Is the website or author considered a trusted source in the industry? This includes being referenced by other reputable sources, having a strong online presence, and being recognised as a leader in the field.
Trustworthiness – Is the content accurate, reliable, and transparent? Google prioritises sources that provide clear information, credible sources, secure websites (HTTPS), and minimal misleading claims.

Why is E-E-A-T Important for SEO?

Google ranks content based on quality and reliability, rather than just keyword stuffing.
Websites with strong E-E-A-T signals are more likely to rank higher in search results.
It helps prevent the spread of misinformation, especially for sensitive topics.

How to Improve E-E-A-T for Your Website:

Showcase real experience – Include case studies, testimonials, or personal expertise.
Build author credibility – Add author bios, credentials, and links to their published work.
Earn high-quality backlinks – Get mentions from authoritative websites in your industry.
Ensure content accuracy – Use fact-checked, up-to-date, and well-cited information.
Improve website security – Use HTTPS, clear privacy policies, and transparent ownership.