Social Media Advertising

Market firm eMarketer has predicated that Twitter will generate around $150 million in
advertising revenue in 2011 mainly from within the US. eMarketer also predicted this  figure to reach $250 million next year through increased use of ‘promoted Tweets’ that were introduced in 2010.

Despite this growth, the figure is dwarfed by fellow social networking platform Facebook generating $1.86 billion in advertising revenue throughout 2010, a figure that is estimated to reach $4 billion this year. However, one of the original players MySpace is expected to generate around $184 million in 2011, falling from $288 million
from last year and continuing to dwindle.

The study expects that around $6 billion will be spent worldwide on social advertising throughout 2011, rising to $8 billion in 2012.

What are your plans for 2011? How does Social media fit in?

If you would like to discuss your options with an internet marketing specialist please call us on 01482 844 776.