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We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.
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In the ever-changing world of search engine optimisation (SEO), it can be challenging to discern which SEO strategies will stand the test of time. However, some fundamental tactics have consistently proven effective. Here, we’ll explore seven SEO strategies that always deliver results, helping you to improve your website’s visibility and ranking on search engines.
Content is king in SEO and first in our list of top SEO Strategies, and producing high-quality, valuable content is crucial. Search engines prioritise content that provides genuine value to users. This means your content should be well-researched, informative, and engaging. Regularly updating your blog with fresh content can also help keep your site relevant and improve its ranking.
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Understanding which keywords your target audience is using to search for your products or services is vital and therefore one of our top SEO Strategies. Utilising tools like Google Keyword Planner, SEMrush, or Ahrefs can help you identify the best keywords to target. Aim for a mix of short-tail and long-tail keywords to capture a broad range of search intents.
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On-page SEO refers to the practice of optimising individual web pages to rank higher and earn more relevant traffic. This includes optimising your titles, meta descriptions, headers, and content. Make sure each page has a unique title and meta description that includes your primary keyword.
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With more users accessing websites from mobile devices, having a mobile-friendly site is no longer optional. Google’s mobile-first indexing means that the mobile version of your site is considered the primary version. Ensure your site is responsive and offers a seamless experience on all devices.
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Technical SEO involves optimising your site for the crawling and indexing phase. This includes improving site speed, ensuring your site is secure with HTTPS, and creating an XML sitemap. Regularly check for and fix any broken links or errors that could affect your site’s performance.
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Backlinks are one of the most important ranking factors in SEO. Focus on acquiring high-quality backlinks from reputable sites in your industry. Guest blogging, creating shareable infographics, and leveraging social media can help you build a strong backlink profile.
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Search engines favour sites that offer a good user experience. This includes having a clean, intuitive design, easy navigation, and fast load times. Ensuring your site is easy to use can help reduce bounce rates and increase dwell time, both of which can positively impact your SEO.
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Implementing these seven SEO strategies can significantly enhance your website’s performance and search engine ranking. By focusing on high-quality content, effective keyword research, on-page optimisation, mobile-friendliness, technical SEO, quality backlinks, and user experience, you can create a robust and effective SEO strategy that delivers long-term results.
Remember, SEO is an ongoing process, and staying updated with the latest trends and algorithm changes is crucial to maintaining and improving your site’s ranking.
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