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I have been listening to “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” by Alex Hormozi, it is an interesting book that describes how to compile a great offer, deconstructing the different elements and using some tried and tested techniques.
This was discussed at a recent GYDA catchup and a digital marketing agency owner in Belgium explained how he had written a $100m Offers bot that understood the concepts in the book and could easily compose an offer by asking a very simple question.
So here is the basis of this post: let’s test the bot and review the results. I asked the bot to provide a $100m offer for “Marketing Agency Hull”, and below are the results it created. Drop us an email to let us know what you think chat@getextra.co.uk.
Would you like to test this for product/service?
Simply drop a message to chat@getextra.co.uk with the following info:
Your Name: So we know who to send this to
Company website address and or company name: So we know a little more about you
Product/Service for the offer: Tell us a little about the service or product you are looking to sell
Email: So we can send you the offer
Excellent. We’ll create an irresistible offer for your digital marketing agency in Hull, focusing on digital marketing services. Here’s a structured approach to crafting a Grand Slam Offer, based on the principles from Alex Hormozi’s book:
1. Identify Your Target Market for Marketing Agency Hull
Target Audience:
Small to medium-sized businesses in Hull looking to improve their online presence and generate more leads.
2. Understand Their Problems with Marketing Agency Hull
Common Pain Points:
Struggling to rank on search engines.
Low website traffic and poor online visibility.
Ineffective social media strategies.
Poor ROI on digital marketing spend.
3. Craft Your Marketing Agency Hull Offer
Core Services:
SEO Optimisation:
On-page and off-page SEO.
Keyword research and implementation.
Monthly SEO audits and performance reports.
Social Media Management:
Content creation and curation.
Daily posts on major platforms (Facebook, Instagram, Twitter, LinkedIn).
Audience engagement and growth strategies.
Pay-Per-Click (PPC) Advertising:
Google Ads and social media ad campaigns.
Campaign setup, management, and optimization.
Monthly performance analysis and adjustment.
Content Marketing:
Blog writing and content creation.
Email marketing campaigns.
Lead magnets and landing pages.
Additional Value Additions:
4. Enhance the Marketing Agency Hull Offer
Scarcity & Urgency:
Limited Time Offer: 20% discount on the first three months if they sign up within the next 30 days.
Exclusive Access: Only accepting 10 new clients this quarter to ensure quality service.
Marketing Agency Hull Bonuses:
Free Initial Consultation: A 1-hour consultation to discuss their business needs and how digital marketing can help.
Bonus Services: Free setup of Google Analytics and Google My Business.
Marketing Agency Hull Guarantees:
Money-Back Guarantee: Full refund if no measurable improvement in key metrics (traffic, leads) within the first three months.
Satisfaction Guarantee: No long-term contracts; clients can cancel anytime if they’re not satisfied with the results.
Naming Marketing Agency Hull Offer:
“Hull Digital Success Package”
Self-Critique:
Strengths: Comprehensive service offering, clear value proposition, strong guarantees.
Weaknesses: Could be too broad; need to ensure services are tailored to each client’s specific needs.
Score: 8/10
Refinements:
Personalized Approach: Emphasize a more personalized approach in the marketing strategy, highlighting case studies and success stories of similar businesses in Hull.
Additional Bonuses: Offer a free digital marketing toolkit (e.g., templates for social media posts, content calendars) to help businesses kickstart their efforts.
Enhanced Reporting: Include quarterly business reviews to reassess and realign marketing strategies with business goals.
Improved Marketing Agency Hull Offer:
“Hull Digital Growth Accelerator Package”
All core services with additional personalized strategies and quarterly business reviews.
Free digital marketing toolkit.
Enhanced guarantees with a focus on tailored results.
Improved Marketing Agency Hull Offer Score: 9/10
Conclusion
Would you like to proceed with this improved offer or make further adjustments? Do you have any specific aspects you want to refine or additional questions?
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