Google officially the UK’s Superbrand

The latest Superbrand report positions Google as the UK’s top consumer brand for the first time overtaking Microsoft and Mercedes Benz for the title.

The search engine giant’s dominance did not stop at the consumer market as it again leapfrogged Microsoft in the Business brand category. The Cool Brand category results are still to be announced however they currently hold positions 3 and 5 for YouTube and Google respectively.