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We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.
Award winning search, marketing, websites & advertising
Businesses often turn to a google ads service when aiming to strengthen online visibility or generate a reliable flow of leads. However, understanding the platform can feel complex without expert support. A google ads consultation offers structured guidance that helps you understand your current performance, identify areas of improvement and outline a pathway towards more effective advertising.
This article explains what typically happens during a consultation, the value of working with a qualified agency and how you can prepare for the process. The intention is to provide clear and accurate information, avoiding unnecessary jargon or promotional claims.
A consultation is an opportunity to review how your business currently approaches paid search and how Google Ads may fit into your wider marketing activity. Instead of focusing on selling services, the aim is to understand your situation and offer clarity on the steps needed to improve.
A well-structured consultation promotes transparency and informed decisions. It allows you to understand what is working, what needs attention and what realistic outcomes you can expect from a google advertising service.
A consultation provides a clear assessment of your current advertising position. This may include evaluating your goals, reviewing your account structure or discussing how customers currently find your business.
It provides a foundation for sound decision-making. With structured insights, you are better equipped to choose strategies that align with your business objectives rather than reacting to assumptions or guesswork.
A Google-qualified agency like Getextra Ltd has completed specialised training that ensures accuracy, consistency, and expertise in managing Google Ads accounts. While certification does not guarantee specific results, it does confirm a strong understanding of Google’s tools, policies, and best practices.
This level of qualification is especially important when handling ad policies, analysing performance data, and optimising campaigns for long-term success.
Although consultations vary slightly between agencies, most follow a clear sequence. This helps ensure consistency, clarity and a focus on meaningful insights.
The consultation typically begins with a detailed conversation about your business. This includes:
This foundational information allows the consultant to tailor their guidance specifically to your needs.
If you already use Google Ads, the consultant will examine your account to identify areas for improvement. This is not a judgement of past work, but a practical review aimed at finding opportunities for refinement.
Areas usually evaluated include:
A thorough audit ensures that any recommendations are based on actual evidence rather than broad assumptions.
A consultation often includes a brief overview of your competitive landscape. This may involve looking at:
Understanding the environment around your campaigns helps you make informed decisions about budgets, targeting and strategy.
Effective advertising requires clearly defined objectives. A consultant helps identify metrics aligned with your goals, such as:
These measures allow progress to be tracked accurately.
Working with a qualified provider ensures that your consultation is grounded in recognised standards and best practices set by Google.
A certified consultant is trained in:
This expertise ensures that guidance is both accurate and relevant.
Qualified agencies typically follow established frameworks. This structure provides clarity and reduces the risk of overlooking important factors such as tracking accuracy or keyword targeting.
Google provides guidance for campaign structure, ad relevance, landing page experience and measurement. A qualified agency ensures these principles are applied so your campaigns can perform efficiently.
Consultations focus not only on immediate improvements but also on building a foundation for consistent future performance. This may include recommendations for website improvements, enhanced tracking or strategic diversification. If you need expert support, you can always contact us for personalised assistance.
At the end of the discussion, you should have a clear understanding of where your advertising stands and what direction is recommended.
A consultant will normally provide a summary of:
You may receive guidance on:
This outline does not commit you to further work but helps you understand the path forward.
Tracking is essential for any google ads service. Recommendations may include:
Accurate measurement ensures that future decisions are based on real performance.
A consultation often includes advice on how long it may take to gather meaningful data and how your budget can be distributed effectively. This supports realistic expectations.
| Stage | What It Involves | Purpose |
| Business Review | Goals and audience analysis | Aligns recommendations with real needs |
| Account Audit | Detailed evaluation of campaigns | Highlights improvements and issues |
| Market Review | Competitor and trend research | Supports informed decision-making |
| Strategy Outline | Recommended structure and approach | Provides direction for future planning |
| Tracking Review | Checking measurement tools | Ensures accurate performance insights |
A little preparation allows you to make the most of your session. These steps help ensure the conversation focuses on the issues that matter most.
Think about what you want to achieve. Whether it is more leads, increased visibility or improved sales, having clarity helps the consultant offer relevant suggestions.
If you run existing campaigns, gather data such as:
This enables more accurate evaluation.
Since ads direct users to your website, its performance affects the effectiveness of your campaigns. Simple factors such as loading speed and clarity of information can influence conversion rates.
Several misconceptions can lead to unrealistic expectations. Understanding these helps you approach the process more confidently.
A consultation provides insights and recommendations, not immediate results. Campaign improvements occur through ongoing refinement.
Google Ads can generate quick visibility, but effective long-term outcomes depend on budget, competition, landing page experience and tracking accuracy.
Consultations support businesses of all sizes. Small and medium organisations often benefit significantly from structured guidance.
A google ads consultation is an informative process designed to help you understand how paid search can support your business. By working with a qualified agency, you gain structured insights based on recognised industry standards. The outcome is greater clarity, measured expectations and a stronger foundation for making decisions about your advertising strategy.
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What is included in a google ads consultation?
A consultation typically includes a business review, campaign audit, competitor insights and recommendations for improvement.
Do I need an existing account?
No. A consultation can help you decide whether paid search is appropriate before creating an account.
How long does a consultation last?
Most sessions last between thirty minutes and one hour, depending on complexity.
Will I receive a written summary?
Most agencies provide a written summary outlining findings and recommendations.
Is a consultation the same as ongoing management?
No. A consultation provides guidance, while management involves continuous monitoring and optimisation.
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