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We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.
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Whether you’re gearing up to launch a new digital project with us or stumbled across this link through another of our posts, welcome! Clear communication— visual, verbal, or written—is essential in digital marketing and design. However, industry jargon can sometimes seem like a foreign language. To ensure everyone’s on the same page, we’ve compiled a handy glossary of terms you might encounter during our conversations.
In project management, a deliverable refers to any tangible or intangible output produced as part of a project intended for delivery to a customer, either internal or external. Examples include reports, documents, server upgrades, or other pivotal components of a project.
SEO is a cornerstone item within digital marketing and involves enhancing the quantity and quality of traffic to your website through organic search engine results. Unlike Search Engine Marketing (SEM), which focuses on paid strategies, SEO aims to improve unpaid, natural search outcomes.
This encompasses techniques used to generate attention through social media platforms, whether blog posts or visual media. Optimisation ensures that content is primed for maximum engagement and effectiveness.
Vital for any digital marketing campaign these are programs that retrieve documents from a network based on user queries. Popular examples include Google, Yahoo, and Bing.
A direct competitor targets the exact keywords within the same or nearby geographic location(s).
A search engine query uses a word or phrase to find relevant information online.
A crucial SEO activity involves identifying popular words and phrases people enter into search engines, helping inform content and digital marketing strategies.
It occurs when multiple pages on the same website compete for the exact keywords, potentially diluting search engine effectiveness.
A metric indicating how difficult it would be for content to rank in the top 10 organic search results on Google.
The web address of an online resource exemplifies the path that leads to its exact location on the Internet.
It is choosing the best URL when there are several choices, often referring to home pages. This prevents duplication and enhances site ranking.
An SEO technique involves the acquisition of backlinks from other websites to improve a site’s authority and ranking been used within digital marketing since the beginning.
Any website content specifically designed to attract attention and encourage others to link to it.
Refers to how user-friendly a website is. Good usability helps visitors navigate and interact with a site more effectively.
The process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.
Focuses on a website’s graphical layout and responsiveness to user interactions. It involves the selection of colours, button shapes, text fonts, and animations.
The measure of how accessible a website is to all potential users, including those with disabilities this is becoming more and more important for digital marketing.
The extent to which users interact with a website can be reflected in the time spent on the site, the pages visited, and the frequency of visits.
You want users to complete actions on your website, such as making a purchase, signing up for a newsletter, or downloading a brochure.
The percentage of visitors who complete a desired action helps measure a website’s or campaign’s success.
Metrics are used to evaluate an organisation’sorganisation’s success or a particular activity in which it engages.
A measure of the quantity and quality of other web pages that link to a particular site indicates the site’s popularity or importance.
Refers to any proprietary knowledge or details that are not public knowledge and come into possession through a client relationship.
Allows different software applications to communicate with one another. APIs enable features like integrating website functionality with other data sources or services.
Software that helps users create, manage, and modify content on a website without the need for specialised technical knowledge. Popular CMS platforms include WordPress and Drupal.
Companies use strategies and technologies to manage and analyse customer interactions and data throughout the customer lifecycle.
Involves promoting websites by increasing their visibility in search engine results pages primarily through paid advertising.
The system that translates internet domain names into IP addresses. Necessary for locating computer services
If there is a phrase you have recently come across and would like us to add to our page, please drop us a quick message, and we will let you know once it is included.Contact us here
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