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We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.
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When running a successful Google Ads campaign, one of the most critical decisions you’ll make is selecting the right keywords. These keywords determine when your ads appear in search results, who they reach, and ultimately, how effective your campaign will be. Choosing the wrong keywords can lead to wasted ad spend and poor results, while the right ones can significantly boost conversions and return on investment (ROI). Here’s a guide to help you make informed choices when selecting keywords for your Google Ads campaign.
There are three main types of keywords to consider:
Keyword research is essential to identify the terms that your target audience is likely to use. Tools like Google’s Keyword Planner can help you identify popular search terms in your industry. When doing keyword research, consider the following factors:
Short-tail keywords are generally one or two words long and have a broad search intent, such as “running shoes”. While they offer high visibility, they also attract a lot of competition. On the other hand, long-tail keywords are more specific, consisting of three or more words. For example, “buy affordable running shoes online” is a long-tail keyword. Although these keywords have lower search volumes, they often result in higher conversions due to their specific intent.
After selecting your keywords and running your campaign, ongoing optimisation is essential. Use metrics like click-through rate (CTR), conversion rate, and cost per conversion to analyse how well your keywords are performing. If certain keywords are not driving the desired results, consider adding negative keywords to prevent your ads from appearing for irrelevant searches. Also, consistently test new keywords and refine your list based on the data.
Selecting the right keywords is crucial for maximising the success of your Google Ads campaign. By conducting thorough keyword research, balancing short and long-tail keywords, and continuously monitoring performance, you can achieve higher ROI and ensure your campaign reaches the right audience. With the right approach, your keywords will not only drive traffic but also convert prospects into customers.
Ready to take your Google Ads campaign to the next level? GetExtra.co.uk can help you create a winning strategy from start to finish. Get in touch with us today to start driving more targeted traffic and turning clicks into conversions.
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