Getextra Digital Marketing Agency

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We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.

Award winning search, marketing, websites & advertising

What does Google mean by EEAT?

Google’s E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a key component of Google’s Search Quality Evaluator Guidelines and plays a crucial role in determining how content is ranked in search results. Here’s what each element means:

  1. Experience – Does the content creator have first-hand experience with the topic? Google values insights that come from real-world use or direct interaction rather than just theoretical knowledge.
  2. Expertise – Does the author have deep knowledge or qualifications in the subject matter? Expertise is essential, particularly for Your Money or Your Life (YMYL) topics such as health, finance, or legal advice.
  3. Authoritativeness – Is the website or author considered a trusted source in the industry? This includes being referenced by other reputable sources, having a strong online presence, and being recognised as a leader in the field.
  4. Trustworthiness – Is the content accurate, reliable, and transparent? Google prioritises sources that provide clear information, credible sources, secure websites (HTTPS), and minimal misleading claims.

Why is E-E-A-T Important for SEO?

How to Improve E-E-A-T for Your Website:

Would you like me us to analyse your website’s E-E-A-T signals and suggest improvements? 🚀

Simply complete our contact form and request a Free E-E-A-T signals audit and we will drop you some interesting results.

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