Getextra Digital Marketing Agency

Our Services

We created our first Goggle Ads campaign in 2007 and was one of the first agencies in the UK to be awarded the Google Partner badge. In 2018 we were handpicked by Google to their exclusive Elevator scheme, designed enhance the UK’s top-performing agencies.

Award winning search, marketing, websites & advertising

System for Global Group to schedule, calculate and report on customers heat transfer oil conditions

Digital Marketing Agency Hull & Beverley

The Brief

We have worked with Global Group for several years with Websites, Google Ads and SEO. However, the MyThermocare project was something unique.

At the start of 2020, we were asked to develop a key system from Global Group to bring several external reporting platforms in-house.

The solution was a bespoke development project built in Laravel that could be developed further as Global and their client’s requirements changed.

Digital Marketing Agency Hull & Beverley

Our Strategy

We understood from initial conversations that “MyThermocare” was to be a complex project and central to Global’s maintenance service. Initially, we concentrated on information gathering and prepared for evolving requirements. We used a storyboard design deck to outline the process from scheduling to delivering final reports to clients.

We selected Laravel as a development framework due to its flexibility and crafted a robust design and architecture for the project. Early development focused on building the framework and integrating APIs. Crucially, we involved key stakeholders in testing and refining the final build, ensuring the product met user needs effectively.

What did we achieve?

We worked very hard as a team to deliver this project and exceed the client’s expectations. We are currently working on phase two of this project with further enhancements.

The key areas where the project gained top marks were integrating the different internal systems within Global and understanding when a new sample would be collected for the client and also the stage within the process that each sample was at.

The reporting needed to be streamlined, and although each sample would have the ability to be written independently by the technician, automated narratives would be inserted to provide an initial structure.

The project has processed thousands of reports since it was launched and provides each client with their account to view and download historic company and individual site reports.

Digital Marketing Agency Hull & Beverley

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